Visual and instructional design that creates clear, memorable experiences.

Graphic Design · Illustration · Instructional Design

Isometric illustration of an office

Areas of Expertise

I work at the intersection of graphic design, instructional design and illustration, creating clear and accessible digital content.
15+ years in graphic design | 6 years in instructional design

From storytelling and e-learning to UX/UI, accessibility, LMS and AI tools, I design content that communicates, teaches and connects.

UI illustration

Case Studies

From text-heavy slides to meaningful learning

I transformed a workplace risk prevention course into an interactive e-learning experience for over 3,000 employees, collaborating with the Instructional Designer and SME to make technical content clearer and more engaging through visual design and illustration.

Case study, from boring text to engaging e-learning

Illustrated map for a featured Lonely Planet destination

Each location was brought to life through custom illustrations inspired by the journalist’s travel story.

About me

Ale Frances

I’m a graphic designer specialised in instructional design and UX/UI, with nearly six years of experience in digital and learning-focused projects. I design with a strong focus on accessibility, continuously learning and applying best practices to create clear, functional designs centred on people.

I enjoy creating design that has meaning, impact and connects with people.

Ale Frances picture with some illustrations
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